UGROOVE
Art Direction, Branding & Animation
U are invited to UGROOVE 2024!
The UMusic London staff is made up of a variety of uniquely talented departments 
whose collaborative efforts are vital to the success of UMG. Their staff are unapologetically 
creative, bold, and inspiring– and we believe that deserves to be celebrated. 
No matter our differences, music can unite us all to blend our respective strengths together 
to create something even stronger. 
A submission for D&AD New Blood.

Below is the branding systems me and my partner Maura Kelly
created for Universal Music Group’s yearly UMusic event. 


Posters 12x18”:





Show Branding:

This record motif, as well as blending of color, is continuously used throughout the visuals
and promotional materials for the event- in order to showcase how our London staff 
is a diverse group united by their passion for music and art.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam fringilla massa massa, sit amet molestie orci suscipit sed. Ut tincidunt eleifend felis sit amet suscipit. Nulla accumsan diam enim. Integer scelerisque, velit vitae accumsan tempor, quam ex vestibulum elit, eget volutpat elit ipsum id ante. Morbi condimentum quis elit in finibus. Donec accumsan feugiat varius. Etiam ac libero at lectus blandit vulputate.

In-Venu Displays:

London’s historic Roundhouse is no stranger to Universal Music Group.
For years we have used this space to come together and celebrate our amazing London staff.




Email Invites:

Each member of our London team will receive both physical and email invitations for the event,
outlining the details and providing them with their entry ticket. 
These invitations feature our new UGroove logo- designed to resemble a record on a turntable.




Physical Invites:





Tickets:

The event entry tickets come in multiple different colorways, corresponding with the section each guest
will be seated in for the event. This way, we hope to encourage our staff to mingle with new people
and learn more about the other departments within UMG UK.




Merch:

Each guest will also receive their own UGroove swag bag.
The reusable tote also contains branded sunglasses and earbuds, as well as a copy of the UGroove 2024 poster to take home!
These exclusive merchandise items allow our guests to keep a piece of UGroove forever!






Passes:

As this is an exclusive event for UMG UK staff, guests must check in upon arrival.
After checking in, guests will receive a guest pass, personalized with their name and job title, attached to a UGroove branded reusable lanyard.




Brand Guide:

BACK